EP 114: Combatting the Summer Slump
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Description
In this episode, our focus is on the Summer Slump phenomenon. Experiencing slower seasons in business is a common occurrence. Today, we are talking about practical suggestions to enhance revenue. These valuable tips include reaching out to existing clients to explore add-on services, incentivizing referrals through discounted offerings, and engaging past clients through meaningful mailings. Moreover, during periods of reduced activity, it is crucial to maintain regular communication with current clients, reconnect with previous clients via mail, and actively pursue opportunities to gain visibility by pitching for podcasts, events, and collaborations. Seizing the opportunity presented by this extra time can significantly contribute to boosting business during sluggish periods.   Today we discuss:  How can businesses effectively engage their current clients? The importance of regularly checking in with their current clients. What are some effective strategies for businesses to increase their visibility during slow seasons? Why summer is the perfect time pitching for podcasts, events, and collaborations.   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Check out our blog If you’re ready to start using PR for your own business, book a call with us!  
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