On today’s episode, Jen is talking about how email marketing is far from being dead. Email remains a powerful marketing tool, and by making some straightforward adjustments, you can significantly enhance engagement. Among these strategies are personalizing the subject line, keeping it concise, steering clear of spam words, crafting succinct yet impactful email content with added links, and including a compelling PS line. Be sure to tune in to this episode to discover how these techniques can skyrocket your open rates and click-throughs! Key takeaways from the episode:  How can personalizing subject lines impact open rates? How does adding a PS at the end of the email contribute to increased engagement? How does avoiding spam words contribute to keeping emails out of the spam folder? Are you ensuring your emails are kept short and sweet? Article Mentioned: HubSpot - Email Marketing Guide   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat Marketing Let's connect on Instagram - @neat_theagency Check out our blog If you’re ready to start using PR for your own business, book a call with us!