EP 143: The Unlikely Journey from Religious Gaffes to Marketing Wins
Listen now
Description
Have you ever chuckled at a mix-up between sacred figures and foot-focused services? I certainly did after mistaking a Super Bowl commercial about Jesus for an ad for Feet Finder, a slip that sparked more than just a few laughs online. As someone who once served as an altar girl, I'm taking you behind the scenes of religious marketing, only to pivot into revealing how a daring $17,000 investment in leads transformed my agency, Neat, into a revenue-generating powerhouse. You'll hear how we turned this into a whopping $265,000 in sales, offering up a goldmine of insights for entrepreneurs and marketers on the potential of lead purchasing.    Now, let's talk action on leads and sales strategies that aren't just buzzwords but the real deal. With recent price hikes making waves in 2024, I'll tell you why there's no shame in buying leads, cold emailing, or cold calling. We're stripping away the stigma and getting down to business, emphasizing the necessity of a quick draw on hot leads and the art of the close—highlighted by the tale of our team's star closer whose departure tested our resilience. Tune in for an episode that's less about nurturing and more about sealing deals, delivering candid lessons and tactics to amplify your business's success trajectory.   How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!   Looking for more?  Sign up for our weekly newsletter -  Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you’re ready to start using PR for your own business, book a call with us!  
More Episodes
Ever wondered what it's like to trade a stable corporate gig for the wild world of entrepreneurship? Pull up a seat and pour a bourbon as I serve you the unfiltered chronicle of my journey from being trapped in a job marred by sexual harassment to braving the unpredictable tides of launching...
Published 03/26/24
Published 03/26/24
Listen in as I, Jen Hartman, kick back on my comfy couch to unravel the dynamic world of PR strategies for up-and-coming brands, all while nursing a few life mishaps. From newsjacking to the power of personal stories, I'll share insider tips on how to make headlines without breaking the bank....
Published 02/27/24