I strongly believe that using Instagram as your free top of funnel strategy is the first step in growing your business, but it really is just step one. And that is what I teach inside the Seven Strong Society. But what you build from there is really where the magic happens. And the bridge between growing an audience on Instagram and growing your business is a value packed lead magnet. The way I teach creating a lead magnet is not the same as other “freebie” trainings out there, and in fact those trainings are causing a lot of business owners more harm than good. And in this episode I am breaking down the big mistakes most people are making with their lead magnets, and how to fix them. In this episode, I cover:      - The first question you need to ask yourself when creating your lead magnet      - The power of focusing on the outcome      - What step in the journey your lead magnet should solve      - The easiest way to get people your solution fast Want to create your own irresistible lead magnet? I have created a new workbook to help you walk through this process and create your lead magnet fast! Head to https://www.sevenstrong.com/leadmagnet