Melaney Oldenhoff, Founder and Creative Director of WhatWeCherish, a curated market place for handmade accessories and home décor from the African continent.  Melaney shares how she pivoted from New York-based fashion stylist to joining the  vanguard of African design in Johannesburg. Her story is a testament to endurance and vision, championing artisans while navigating the intricacies of e-commerce and forging a new path for women-owned and black-owned brands.  In our conversation, Melaney outlines her amazing journey from inspiration to launch and discusses the importance of knowing when to pivot. Melaney recently transitioned WhatWeCherish  from direct-to-customer to a business-to-business model, which has been instrumental in her mission to amplify the voices of African creators in the world's creative economy.  Melaney's journey is bigger than just selling products; it's a vision that centers new narratives about African creators and reinforcing Africa's leadership in sustainably designed products. Melaney's journey will inspire you to be curious about what the rest of the African continent has to offer. LINKS AND MENTIONS WhatWeCherish is on Instagram - https://www.instagram.com/whatwecherish/ Melaney will be happy to hear directly from you too - https://www.instagram.com/melaneyoldenhof/ Visit the company website and see the beautiful designs - https://whatwecherish.com/ Thebe Magugu - https://www.thebemagugu.com/ Rate and Review Shades and Layers on Apple Podcasts Support the showNEWSLETTER, stay in the loop and subscribe to our newsletter LISTEN ON Apple and Spotify FOLLOW US ON Instagram and Facebook SUPPORT this work so that we can keep it free. Become a MONTHLY SUPPORTER