Digital media consumption in MENA has risen in the last few years, producing a unique evolution in entertainment patterns during Ramadan, and we thought it’s a good time to have another session for our listeners in the MENA region to discuss it. This session is on ‘Marketing during Ramadan 2021’, with a focus on the MENA region. The MENA region is home to around 240 million Muslims with high purchasing power. Last Ramadan, users in MENA region spent over 50% of their time-consuming online entertainment via apps. There were also twice the number of entertainment app downloads as users looked for more ways to enjoy digital content during this period. Host: Christy Cherian - Ad Sales Director(Global) - SHAREit Speaker: Mrwan - Ad Sales Director(MENA) - SHAREit