Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship. Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding. Laura has been seen on Fox News, Forbes.com, CNET, The Los Angeles Times, Fast Company, Mashable, Yahoo Finance and many more influential publications and media channels. Laura's definition of success: "My definition of success is living the life you want, everyday. Whether that means the type of work you do, how much you’re working, are you not working, are you happy with the time you spend with your friends and family. That’s what being successful is." Things we talked about: transitioning from corporate Ad agency, to owning her own social media marketing training company, to creating Edgar. When hiring anyone for your business why you need to make a list of every single task you do why being decisive and a risk taker has helped her why she was very deliberate in changing what she doesn't like about her job being in control of you time happens in stages, not over night Today's episode is sponsored by Katie Williamsen Web & Social Media Consulting. Are you a lady boss who is ready for your website and social media to finally start creating real results for your business? Schedule a web or social media strategy call today! Stop feeling overwhelmed and make effective changes for your business. Learn how to attract your dream audience and turn them into loyal fans. Learn more here: http://kwilliamsen.com/shepercolates