Host, Lauren Loreto, looks forward to recording this episode ever year. In this episode, she is giving y'all a raw, transparent look at what happened for her marketing agency, Brand Good Time, in 2023 (the good and the bad!) for their growth and shedding light on their plans for 2024. If you're a B2B service provider, you'll want to tune in. SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a Find Lauren online: Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto  Timestamps: Lead Generation Challenges (00:03:32) Networking and Strategic Relationships (00:05:32) Consistent Marketing Approach (00:08:12) Enhancing the Newsletter (00:10:01)Strategic Approach to Podcast Guests (00:10:55)Nurturing Referral Relationships and Strategic Partnerships (00:11:47)The big shift for 2024 (00:19:34) Networking and potential partnerships (00:21:21)  Topics Discussed: Brand Good Time, business, scaling, growing the team, networking, marketing, sales, online communities, value, connections, team education, empowerment, creativity, diversity, profit margins, marketing approach, touchpoints, engagement, email marketing, newsletter, Toast Worthy, Brand Good Times, growth, progress, strategies, success, structure, sneak peeks, tips, actionable advice, feedback, podcast, guests, strategic approach, solo episodes, tech tip, referral relationships, strategic partnerships, collaboration, client experience, project management system, new services, ticketing, service offerings, ideal audience, founders, bandwidth, responsiveness, resources, mindset, creating space for growth, curiosity, goals, vision boards, contact information, networking, strategic partnerships, business owners, collaborations.