If you haven’t considered awards as a part of your brand’s PR strategy - you SHOULD! In this podcast episode, host Lauren Loreto interviews Alison Meyer about utilizing awards as a PR strategy for brand visibility. Alison, with extensive experience in marketing and PR, explains the benefits of awards for brand visibility and credibility. They discuss the nomination process, the importance of aligning awards with business achievements, and the broader benefits of winning, such as increased visibility and networking opportunities. Allison offers practical advice on applying for awards, choosing the right ones, and being strategic about the process. The episode is a guide for business owners on using awards to enhance their brand's reputation and recognition. Find Alison online: Indigocomms.com  Indigocomms.com/database https://www.linkedin.com/in/alison-meyer-775a105/ https://www.instagram.com/indigo_communication/   Find Lauren online: Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto  Timestamps Alison’s journey to entrepreneurship (00:01:55)The value of pursuing awards (00:04:14) Qualifying for awards (00:10:27) Tangible benefits of awards (00:13:55) Types of award-giving entities (00:16:30)Steps to pursue awards (00:19:12) Simplifying the Award Application Process (00:20:28) Telling a Compelling Story (00:20:56) Efficiency and Reusability of Content (00:24:08) Considerations for Pursuing Awards (00:26:08) Assessing Budget and Visibility (00:25:11) Finding Available Awards (00:29:29) Working with Indigo Comms (00:31:43)