Ever wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove of insights, she guides us through leveraging these strategies to catapult your reach and meticulously track your ROI. Lauren's own leap from the structured world of agency work to the dynamic realm of entrepreneurship underpins our conversation, as she shares how a potent mix of strategy, brand strength, and a compelling website can turn social platforms into client magnets. Find Lauren Ellis  online: www.createsocialco.org www.linkedin.com/in/lauren-swirbul-ellis https://www.instagram.com/createsocialco/ Find Lauren Loreto online: Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Timestamps: Lauren Ellis' Background (00:01:41) Misconceptions About Social Ads (00:04:45) Marketing Funnel and Ad Campaigns (00:06:56) Role of Retargeting in Social Ads (00:10:20)Creating Compelling Content for Social Ads (00:14:22) Determining Platform and Timing for Ads (00:19:58) Timing and Seasonal Considerations (00:21:09) Effective Calls to Action (00:22:29) Buyer Types and Relationship Building (00:25:32)Maximizing ROI on Social Ad Spend (00:28:07)