From contracts to proposals, visibility tactics, figuring out your ideal client and what to focus on pre-launch, Lauren is digging deep into what she's done (and what she'd do differently if starting over) and answering 11 questions she received from a founder who is starting their first business.  The Importance of the Onboarding Process [00:03:16] Contracts and Proposals for a First-time Business [00:05:16] Handling Questions from a Networking Call [00:02:24] Establishing a Connection for...

There is nothing about entrepreneurship that isn't mildly chaotic. Racing thoughts about your next growth move, or overthinking a client deliverable? Normal. Wondering if you're giving your friends and family enough attention? Normal. If you're a parent… plagued with “mom guilt”? Also normal. This conversation with Haley was so utterly refreshing in that all entrepreneurs are in the same kind of boat. Haley and Lauren talk through strategies for navigating all sorts of emotions that come with...

In this podcast episode, Lauren chats with Cierra and Jordan, experts in Black Friday launching, who share their insights and strategies for online businesses to maximize sales and revenue during this time. They emphasize the importance of getting the offer right and being strategic with exclusive offers that add value without devaluing services. They discuss the advantages of participating in Black Friday, including capitalizing on existing customer interest and boosting sales. They also...

Welcome to... HE'S Busy AF! In this podcast episode featuring our first ever male guest, Lauren Loreto, the host of "She's Busy AF," interviews Kyle, a world-class presentation coach and story strategist.  They discuss the importance of storytelling in communication and sales, with Kyle sharing his expertise in crafting impactful stories. They delve into techniques such as using active voice, adding sensory details, and speaking in the present tense. Kyle also shares examples of success...

Get ready for an epic, friendly conversation with Brooke Jackson of Brooke Michelle Photo and host Lauren Loreto as they delve into the essence of personal branding. You'll hear about the pivotal role their friendship played in their business success, and discover how personal branding shaped their connection. Gain insights from their experiences with personal branding, including valuable lessons learned along the way. Lastly, you'll snag a tantalizing glimpse into Brooke's own podcast, "My...

What makes a good strategic partnershop? In this podcast episode, Lauren brings on Aurrie Hicks of Hopson Rae to talk all things collaboration and strategic partnerships. They share how they first connected through social media and discovered they had the same due date for their pregnancies. They talk about their backgrounds and starting their own businesses, as well as the benefits of working together on client projects. They emphasize the importance of trust, communication, and setting...

In this podcast episode, Lauren Loreto, host of "She's Busy AF," shares her team's recent retreat experience. The purpose of the retreat was to bring together remote team members from different locations, celebrate, plan for the future, create content, and serve local businesses. The planning process involved budgeting, goal-setting, and finding a suitable location. The team stayed at the Hollingsworth House, a historic Airbnb with themed rooms and ample space. They engaged in team-building...

Lauren took a week off of the podcast and invited two team members from Brand Good Time in to talk all things BARBIE MARKETING. In this episode,  Laken Wallace and Hope Dwyer of Brand Good Time discuss the rebranding and marketing efforts of Barbie. They talk about the release of the Barbie movie and various brand partnerships that have contributed to the success of the campaign. They highlight the unique marketing strategies employed, such as the selfie generator and experiential marketing....

In this episode of the "She's Busy AF" podcast, Lauren reflects on the journey of her podcast and discusses the complexities of marketing for small businesses. She emphasizes the importance of simplifying marketing and focuses on the three key elements of a successful marketing plan: having a product, a differentiator, and the means and messaging to reach the target audience. Lauren highlights the significance of product validation, identifying unique selling points, and crafting messaging...

In this episode, Lauren interviews Kori Whitby, a conversion copywriter and messaging strategist. They discuss Kori's entrepreneurial journey and her work in the field of copywriting. Kori shares how she discovered her passion for copywriting and her thoughts on the different categories of copywriters. They also delve into the balance between creative copy and effective calls to action, the use of AI in copywriting, and the importance of human connection and authenticity in digital marketing....

In this podcast episode, Lauren discusses the various tech tools and software her company uses for communication, sales, marketing, and client services. She emphasizes the importance of investing in technology to improve efficiency and mentions specific tools like Loom, Whereby, Slack, Monday.com, HoneyBook, and Calendly. Lauren also talks about their use of Flodesk for email marketing, Buzzsprout for podcast uploading, and PodSqueeze for show notes and SEO optimization. She also mentions the...

This podcast is all about effective ways to overcome business slumps. Drawing from her own experiences, Lauren offers practical strategies to guide you through difficult times. Follow us on Instagram: @brandgoodtime @shesbusyaf Check out our services: www.brandgoodtime.com Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Topics discussed: sales slump, business, companies, financial difficulties, allocation of resources, personal experience, moving, flood, marketing plan,...

In this podcast episode, host Lauren Loreto of the "She's Busy AF" podcast discusses the challenges and considerations of adding new services to her business. She emphasizes the importance of perfecting their existing services before expanding and highlights the concept of friction in services and client relationships. Lauren shares specific challenges they faced with their 90-day plan service and their Dev Day service and explains the adjustments they made to address these issues. She also...

This episode of "She's Busy AF" with Abby Littlefield, Executive Director of Kindred Exchange is all about making an impact. In this podcast, Abby shares the most valuable lesson she's learned from her work: the importance of balancing impact and ethics. She explains how Kindred Exchange is making a difference through its three pillars of conversation, consulting, and cohorts, and how they measure success through storytelling and building relationships. Abby also discusses the importance of...

Are you a business owner looking to grow your team and improve your website? In this episode of "She's Busy AF," Lauren and Bailey discuss the importance of team management, website design, and taking responsibility for mistakes in business. Bailey shares her experience in expanding her team and the benefits of delegating tasks, while Lauren emphasizes the need for clear expectations and project management processes. They also discuss common mistakes made in website design and the impact they...

In this podcast episode, Lauren Loreto, the host of "She's Busy AF," discusses the latest trends in marketing and business. She talks about the impact of the economy on businesses and delves into three trends in the business and marketing space, including the rise of podcasting, the importance of LinkedIn as a marketing tool for B2B businesses, and the increasing use of artificial intelligence (AI) in marketing and business. She also recommends three tools that have helped her agency save...

In this episode of "She's Busy AF," host Lauren Loreto interviews web designer turned OBM, Liz Strong. They discuss the importance of leadership and tracking four critical numbers in business: lead stats, time stats, profitability, and service percentage. Liz shares her expertise in using data to make informed decisions and streamline processes to improve profitability and scalability. She emphasizes the need to focus on services that are actually profitable and to nurture relationships and...

In this episode of "She's Busy AF", host Lauren Loreto interviews Alyson Caffrey, founder of the Operations Agency, the co-creator of the Operations Simplified™ Framework, and the author of The Sabbatical Method: Create a business that can function without you. They discuss the importance of work-life harmony for business owners and the mindset shift needed to effectively delegate tasks to a team. Alyson emphasizes the need for a solid foundation before delegating and the incremental process...

Get ready to shake it off with this episode of "She's Busy AF" where our host, Lauren Loreto, spills the tea on Taylor Swift's marketing genius. From her humble beginnings to her chart-topping albums and sold-out tours, Taylor's journey is a masterclass in authenticity, adaptability, emotional connection, and data-driven decision-making. Lauren also reveals how Taylor's fan engagement and interaction have created a fierce bond between her and her fans, resulting in loyal following and epic...

The podcast episode features Lauren Loreto, the host of "She's Busy AF," and Lakes Wallace, a team member of and the client strategy manager at Brand Good Time. They discuss their personal and professional lives, their roles at Brand Good Time, and how they almost didn't pick each other for the job. They also talk about Lakes' background in non-profit strategy and how it led her to her current role. The conversation covers topics such as effective project management, maintaining strong client...

In this podcast episode, Lauren discusses the importance of personal branding for businesses and provides three key considerations for building your personal brand: authenticity, creating a plan, and networking. She provides tips on how to show up authentically on social media, how to align your social media plan with your values and goals, and how to engage with your audience and build a community. Tune in to learn how to establish a strong personal brand and online presence to grow your...

In this episode, we're diving into the world of email marketing and sharing 7 essential tips for creating an engaged and converting email list. Whether you're a small business owner, an entrepreneur, or a marketer, having a strong email list can be a game-changer for your business. Whether you're just starting out with email marketing or looking to take your current email list to the next level, this episode is packed with practical tips and insights to help you create a highly engaged and...

Looking to expand your email list and boost your business? In this episode, we're sharing 5 realistic and efficient ways to grow your email list, from optimizing your website and leveraging social media to hosting webinars and using paid advertising. With these strategies, you'll be able to reach a wider audience, connect with potential customers, and build a strong email list for your business. Tune in now to learn how to grow your email list. Follow us on Instagram: @brandgoodtime Check...

In this episode, we're talking all about the future of web development, TikTok, and ChatGPT. We'll be diving into the latest trends and advancements in these areas, from the rise of progressive web apps to the impact of TikTok on social media. And of course, we'll explore how ChatGPT, an AI-powered language model, is changing the game for human-machine interactions.  Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenloreto Follow us on Instagram: @brandgoodtime

AI copy tools like ChatGPT are taking the world by storm. But, I have to argue that I don't think they're perfect, and I don't think they'll ever fully replace HUMANS in the way of creative marketing. They do, however, create massive efficiencies in marketing processes. I believe this: ChatGPT can 100% transform how efficient you are in marketing, and I'm going to break down just how (while still being ethical and true to your brand). Visit us online: brandgoodtime.com Follow us on...