Pivoting Your Marketing Strategy to New Audiences - Kelly Cheng
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Description
Identifying, targeting, and converting new audiences is a cornerstone of any marketing growth strategy. We delve into how to identify new markets, how to best serve those new customers, and how to stay nimble in a changing landscape.
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The team at Black Public Media understands the power that video content has to change the hearts and minds of our society. With their recent work on a digital campaign to educate and engage the Black community in the 2020 election, these women have harnessed the power of media for social good.
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How do marketing campaigns, outreach, and KPI's differ when your customers are non-profit organizations rather than for-profit companies? Measures of success are all about impact, rather than profit.
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