Prepare to set sail on an electrifying journey through the world of marine energy with our esteemed guest, Simon Ytterbom. From the frosty landscapes of Sweden to the bustling energy scene in Florida, Simon charts his course through the transformative world of energy storage. Currently at the helm of Victron Energy, Simon shares fascinating insights into the rise of lithium batteries, the shift towards self-sustainability, and the future trends in the marine and RV energy markets. Victron Energy has evolved from a humble enterprise, shaping the marine energy sector since 1975. Simon recounts the incredible growth story of Victron, from its original mission of keeping exotic fish alive with inverters during export to becoming a powerhouse in the marine energy domain. Simon also sheds light on the unique branding of Victron and generously shares his sage advice for all those willing to embark on a career in marine energy. As we navigate deeper, Simon forecasts the future currents in boat energy systems and the swelling tides in the marine energy market. He discusses the surge in OEM installations, retrofits on older vessels, and the increasing interest in off-grid systems. With the support of a network of knowledgeable professionals and a wealth of accessible information, Simon encourages us to explore the opportunities in marine energy. He also reveals Victron's future partnerships and focus on communication, integration, and high-output alternators. Don't miss this illuminating exchange as we voyage through the marine energy sector together. Victron Energy Merrill Charette Brought to you by  SHIPSHAPE.PRO - Innovative platform that bridges the gap in marine repair &  MIDA.PRO - Marine Industry Digital Agency - Web dev / Marketing Podcast - SHIPSHAPE INTERNATIONAL OCEAN INSIGHT