Dan Russell is a world-winning performance marketer and the author of Snake Oil - a modern day handbook for business leaders trying to navigate the chaos of modern marketing. In the past 9 years, he’s unlocked over $50M in recurring revenue for himself and his clients by leveraging the science of marketing. He now teaches those principles to entrepreneurs and executives through his private newsletter: The Goldpan Report and his involvement in Tech Incubator Project 10K You don’t want to miss this episode! In this episode, you’ll learn: Neuromarketing, zeigarnik effectHow manipulation can be a good thingMarketing code of ethicsMarketing mistakes starting entrepreneurs make Plus, so much more!! Don't forget...  We only spread our message when you share this knowledge with others that need it, so if you enjoy this episode, please share it on your social and tag @zanderfryer, and don't forget to subscribe to the podcast on iTunes and give us a 5-star rating, so you don't miss any other great episodes. And for all our SYDLIC fans out there! If you’ve gotten any value from this podcast, don’t forget to go to www.sydlicbook.com to grab your copy of Sh*t You Don’t Learn in College Book! We’re giving away bonus training and programs if you go to the website, or you can also go to Amazon to grab it there. For more info on Zander and Sh*t You Don’t Learn In College, go to:  www.zanderfryer.com