Today I talk with Leona Chandra Kruse. She is an assistant professor at the Chair of Information Systems and Innovation at University of Liechtenstein. Leona's research is motivated by two alluring contradictions: the bright side and the dark side of digital transformation and the known and the unknown in designing for digital transformation. She is passionate about topics that lie at the intersection of Entrepreneurship, Information Systems, and Psychology, such as leadership, design approaches to management, venture creation, and building digital applications to tackle societal challenges. She has published in journals Journal of the Association for Information Systems, European Journal of Information Systems, Communications of the Association for Information Systems. She is an Associate Editor of European Journal of Information Systems and member of the executive committee of the Special Interest Group on Pragmatism (SIGPrag) of the Association for Information Systems (AIS).  It is design, pragmatism, philosophy and wine we talk today with dr. Chandra Kruse. We talk about the importance of "why" question, about philosophical sensing, how you need to go deep in philosophy, but you also need to come back to surface and communicate it, about show and tell approach and about much more. With this it is my pleasure to bring you dr. Leona Chandra Kruse.