Samar was the Chief Marketing Officer at United Breweries Limited, an industry leader in volume, revenue, market share, profitability & sustainability, where he ran P&L functions as part of executive & management committees for over twelve years. A senior professional with extensive experience in marketing & sales, and expertise in branding, digital, field and trade marketing, consumer insights and innovation, he led the marketing function across India & 70 other countries for domestic and imported brands.