Clint Betts and Garrett Clark are joined by Shideler Bennett, who is the Managing Partner at Initiator, for this episode of the Silicon Slopes podcast. Having owned multiple Crumbl cookie franchises, Shideler switched paths and is now focused on guiding business owners to raise capital. He shares some horror stories as an experienced franchisee including the emotional toll that comes with the job when dealing with the human side of business. They talk about Shideler's work at Initiator, their unique marketing process, and how debt financing can be an unexpectedly cost effective way to raise funds. They also catch up on current events in the United States. Tune in to learn more! "We actively encourage people that if it's a new concept, whether that's a franchise, short-term rentals, any type of business, when you're just getting started out, debt is a really risky option because now you're adding that extra stress with the payments that come along with it." If you enjoyed this episode and want to support us, please follow our show, leave a review, and share it with your friends. Check out our YouTube channel and subscribe so you don’t miss a Silicon Slopes Live video. Let us know in the comments if you have any questions.  Our website: https://www.siliconslopes.com Show links: https://www.motionops.com   Apple Podcasts - https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372 Spotify Podcasts - https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e   Social: Twitter - https://twitter.com/siliconslopes Instagram - https://www.instagram.com/siliconslopes/ LinkedIn - https://www.linkedin.com/company/silicon-slopes/ YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw   Apple Podcasts - https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372 Spotify Podcasts - https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e