Struggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind crafting messages that connect. Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remove obstacles and emphasise what truly matters. Discover the common mistakes businesses make by focusing on product features rather than real-life benefits. Ben stresses going straight to the source and asking real people for feedback to ensure your message resonates. Follow Ben’s guidance on using AI as a supplement to craft more effective communications, not as a crutch. The key is understanding human needs don’t change even as technology evolves. Book recommendations: Influence by Robert Cialdini Ogilvy on Advertising by David Ogilvy Publish your book with Piilot AIPIILOT combines advanced technology with human editorial teams to publish and promote your book.LinkedIn Engagement using AIEngage AI use AI to write insightful and relevant comments on LinkedIn™ Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show. Am I adding value to you? If so - I'd like to ask you to support the show. In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights. Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business. Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it. If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :) Support the show here.