Struggling to promote your niche ICT consultancy? Introvert Peter Banigo, founder of Target ICT and host of The Tech Your Business Podcast, shares how he has built awareness despite his shy nature. Learn how Peter overcame self-doubt to launch an engaging tech podcast reaching 59 episodes. Follow his journey leveraging Toastmasters training to find his broadcasting voice. Hear how avoiding technical jargon and simplifying concepts created content that resonates. See how guest conversations convert organically into new business relationships. Understand why a personalised approach and exceeding customer expectations have been key to growing an audience and reputation. Appreciate how solving people’s problems generously is Peter’s proven recipe for referrals and word-of-mouth. Book recommendation: The Hard Thing About Hard Things by Ben Horowitz Publish your book with Piilot AIPIILOT combines advanced technology with human editorial teams to publish and promote your book.Buzzsprout - Let's get your podcast launched!Start for FREEBrilliant copy writing toolAI copywriting tool to generate unique copy, predict performance and increase conversions.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show. Am I adding value to you? If so - I'd like to ask you to support the show. In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights. Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business. Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it. If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :) Support the show here.