Navigating the Journey to Customer Experience Excellence with Vaishali Dialani In this episode of Sitecore Standard Values, Sultan Semlali, Customer Transformation Director at Sitecore, is joined by Vaishali Dialani, a senior CX strategist at Konabos and recognized leader in customer experience management (CXM). Broadcasting from Dubai, they discuss the evolving landscape of marketing, the pivotal role of customer experience in business strategy, and the journey of discovering one’s niche within the field. Vaishali shares insights from her career progression, emphasizing the impact of analytics, strategic planning, and the integration of emotions in crafting compelling customer experiences. Highlighting key projects, challenges, and the importance of execution in strategy, they explore how businesses can more effectively engage with their customer base through emotional understanding and targeted campaigns. Vaishali also discusses her contribution to the CX5 project, a book that aims to demystify customer experience management, and the fundamental importance of community engagement and mentorship in fostering the next generation of CX professionals. Connect with Vaishali Dialani: https://www.linkedin.com/in/vaishalidialani/ Time stamps 00:00 Welcome to Sitecore Standard Values Podcast 00:47 Introducing Vaishali Dialani: A CX Strategy Expert 02:14 Vaishali's Journey into Marketing and CX 02:37 The Evolution of Marketing and Finding a Niche 07:43 The Importance of Strategy in Customer Experience 17:46 Challenges in Implementing CX Strategies 23:47 The Power of Community Engagement and Sharing Knowledge 29:49 Vaishali's Core Value: Integrity 30:47 Wrapping Up and Call to Action