In this episode of the Skift Ideas Podcast, we are joined by Ashraf Amaani, Vice President, Brand Marketing at Mandarin Oriental Hotel Group. He currently serves as Vice President, Brand Marketing at Mandarin Oriental Hotel Group, where he is responsible for driving the global brand marketing agenda and orchestrating the development and implementation of worldwide campaigns and programs to elevate brand visibility and drive revenue.  Ashraf is known for his creativity and ability to collaborate with like-minded brands, leading to the cultivation of a vibrant community around the brand.  Listen in as we explore how different cultures can shape marketing and experiences for global hospitality brands, and also how to navigate the nuances of a global brand in regional markets.  Host: Colin Nagy Guest: Ashraf Amaani Producer: Jose Marmolejos