In this episode, we explore the paradox of choice, a phenomenon where having too many options can actually make it harder to make a decision and can lead to feelings of dissatisfaction or regret. We delve into the science behind the paradox of choice, including how it affects our brain and behavior, and offer tips on how to avoid getting overwhelmed by choice.  We also discuss the implications of the paradox of choice for our society, such as the rise of decision fatigue and the impact on consumer culture.  If you've ever found yourself staring at a menu or a store shelf for what seems like hours, this episode is for you. Links and sources : Barry Schwartz: Paradox of choice [TED talk] : https://www.youtube.com/watch?v=VO6XEQIsCoM&t=683s&ab_channel=TED More Isn’t Always Better [HBR] : https://hbr.org/2006/06/more-isnt-always-better The Paradox of Choice: Jam Experiment : https://youthtimemag.com/the-paradox-of-choice-jam-experiment/