Some agencies work hard to churn out lots of great content -- but then fail to use it as effectively as they could with prospects and clients. Other agencies miss the chance to accelerate sales and drive more effective prospecting by creating the right content. In this episode of the Small Agency Talk Show, Lee McKnight, Jr. of RSW/US and Chip Griffin of SAGA discuss how agencies can make smarter use of content to improve business development success. They look at some of the common mistakes and best opportunities for agency leaders to consider, sharing examples from their own experiences. Lee and Chip also look at some of the overlooked risks of an outreach strategy that focuses less on building relationships with good content and instead depends on sending large amounts of cold email or LinkedIn messages.