When your agency is an extension of the client's team
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Description
Most of us love to provide strategic advice for our clients. Many gurus tell you that's what you need to focus on if you want to grow a large, profitable agency business. The truth is that strategy matters, but so does execution. Particularly when clients may be shorthanded and having trouble hiring, they look to agencies for assistance in getting things done. There's nothing wrong with being the arms and legs for your client. In this episode of the Small Agency Talk Show, Kami Huyse of Zoetica Media and Chip Griffin of SAGA discuss when it makes sense to become an extension of your client's team -- and how to do so effectively. They explore some of the pros and cons, as well as how to avoid the potential pitfalls.
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