The future of events and other agency biz dev tactics
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Description
Lee McKnight, Jr. shares fresh research from RSW/US that may help agency leaders better understand how events fit in to the business development mix for 2022. Lee joined Chip Griffin from SAGA to talk about this research, as well as a broader discussion of how to think about growing your agency in the current environment. During this episode of the Small Agency Talk Show, the pair explored content marketing, virtual vs in-person events, RFPs, LinkedIn newsletters, and more.
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