With the end of the year nearly upon us, Jody Sutter of The Sutter Company and Chip Griffin of SAGA discuss how agencies should go about planning for their 2023 business development efforts. The conversation explores the actual planning process, including how to set meaningful goals. In addition, they look at the current environment and what that means for your own plans. As you prepare your own strategic plans, this episode will give you some insight that you can use as you understand the questions that other agencies are asking.