In this episode of the Small Agency Talk Show, Lee McKnight, Jr. of RSW/US joins Chip Griffin of SAGA to discuss the problem with mass marketing your agency instead of taking a more focused approach. The pair explore the reasons why agency owners often end up taking a more shotgun-style approach rather than wielding a scalpel to drive more efficient and effective business development. You will hear some practical suggestions that you can begin to apply to your revenue growth activities for the new year, along with observations from the panel's decades of experience.