Marcel Petitpas of Parakeeto joins Chip Griffin of SAGA to talk about how agencies price their services — and what they’re doing wrong. The pair take aim at some of the bad advice being offered to agency leaders and offer alternative ways of looking at pricing. Marcel and Chip argue that you need to focus on minimum profitability for the work that you do and set your baseline price accordingly. From there, you have the ability to factor in risk and value to arrive at the correct price for...

This week, regular panelist Sharon Toerek of Toerek Law joins Chip Griffin to talk about 5 critical legal documents that your agency needs. Many agency owners don’t spend much time thinking about legal issues until a problem arises, but a little bit of time spent putting the correct paperwork in place can often make those challenges easier to handle — or even prevent them in the first place. Sharon walks you through the things that you should work with your lawyer to develop and how putting...