In the last episode, I covered the topic of ‘should you create a webinar for your business’. I did an overview of the process and how much is involved in making a webinar so that you can decide on your own if you have enough time or money to have one done and if you think it’s right for you. But what I didn’t cover was the topic of effectiveness, so I have some stats on webinars today that I think will help you as well so that you can make an informed decision. Now, I know that stats can be boring at times, but I think these are necessary in how they function and the people that they reach, but also when to promote it and when they’re viewed the most so you’ll know when to launch one, if it’s being run live in real time. Are you wondering whether to include Q&As at the end of your webinar? The answer is a resounding yes. So stay with me for just a little bit as I go over some winning statistics you should consider if you want to host a successful webinar. Webinar Statistics Most marketers see webinars as a vital part of the business plan. Webinars are a treat for marketers, with a total of 95% of respondents seeing them as important for their marketing efforts. On a scale of one to five, marketers rate webinars at 3 points in relation to how important webinars are to their digital communications. Customers rank on-demand viewing as the most valuable addition to webinars. When it comes to making the decisions for configuring the webinar on the back end before it goes live, this is an important one. When I created my webinar, I made sure that the ‘just in time’ scheduling was enabled. This will allow the person that registered for the webinar to see it in the next 15 minutes from whatever time zone they’re in, but it also gives multiple time options as well. Great feature. More than half of marketers rely on webinars for promotion. Research shows that 58% of marketers use webinars as a promotion tool. Studies show that between 2% and 5% of webinar attendees eventually make a purchase at the end of the webinar. Is that a fantastic number, not really, but if you’re doing a pre-recorded webinar that just sits there and runs on its own, then all you need to do is drive traffic to it and let the process run on auto-pilot.  89% of marketers believe webinars outperform other channels in creating qualified leads. Entire industries use webinars for generating leads. The pharmaceutical industry leads the way but education and consulting are in 2nd and 3rd place. 93% of webinar participants prefer desktops with only 7% favoring mobiles or tablets. The average cost of webinars ranges from $3,500 to $5,000. There are several key factors impacting the budgeting of webinars, including software, cost of equipment, promotions, and the labor involved. I know from personal experience that it can be a labor intensive experience because there’s a never ending list of things to tweak. In any case, if you are on a tight budget, the least you could do is invest in good webinar software if you’re going to do the DIY method. As I said in the last episode, I compared the top vendors and chose WebinarKit.  When is the best day for registrations? 24% of all webinar registrations happen on a Tuesday. It’s not a tremendously high number, so do with this stat what you wish. Lure them in on a Tuesday but don’t even think about bothering them with registration emails on weekends. Saturdays and Sundays, as you can imagine, rank poorly. What’s the best way to promote the webinar? Well, email is rated as the most effective webinar promotion tool. And why wouldn’t it be? Emails are free and are a great way to promote any event, including webinars. Recent surveys show that solicitations through email account for 73% of webinar signups. Webinar attendance stats also show that Facebook, Twitter, LinkedIn, or other social media could get you up to 15% of webinar registrations. But what about same day registrations? 33% of registrat