In this episode, I talk to Dennis Geelen about his journey from working in the Corporate realm to finding himself without a job and creating a new path for his life through starting his own business. 3:00 The start of his entrepreneurial journey when he was laid off from his job 6:00 The new mindset of ‘What if this works?’ 9:45 How he was able to get his first clients with his new business 12:10 The need to switch the niche until he found something that was a better fit 14:30 The transition to becoming an author and how to differentiate themselves 16:30 How to pick that specific niche for yourself 18:50 His thoughts on volunteering your services to test the niche 21:00 His advice for older entrepreneurs on how to promote the business on social media 23:50 His influencers through coaching and courses that helped him develop as a business owner/promoter 26:35 What’s next for Dennis for his business If you want to talk about launching an online business: www.tomclairmont.com/coaching Receive weekly emails from Tom on having a professional online business HERE. Check out my FREE, E-book of the Month Club that deals with a lot of the core issues that small business startups can have. The Author's Playbook online author development course from Dennis Geelen (highly recommended by Tom) Support this podcast at — https://redcircle.com/small-biz-essentials/exclusive-content