Ep. 125: Why doing things the 'right' way may be bad advice
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Description
New entrepreneurs get advice from a lot of different sources- There doesn’t seem to be a shortage of information. From YouTube, and Google searches, from Quora. The list goes on and on. We live in an information age now and we can pretty much talk. To our smartwatch. And ask at anything we need to know. Everybody has a slightly different perspective As well. And that doesn’t make it any easier to figure out. What we should do or shouldn’t do. What path to take? And how to take it. What works for one person may not work for someone else There’s no secret sauce. There’s no formula on success. I was just telling my daughter yesterday after she was telling me she wants to start a business that even the experts tell us. Try something. See if it works. If it doesn’t work, you try something else. What worked for me may not work for you. Now there are general principles in place that are sort of generic. And yes, there is a right and a wrong way to do some things for sure. But as far as what resonates with people. For your product or service and how you’re presenting it. And how that lines up with your experience. You may or may not be able to reach your target audience as effectively as somebody else who’s doing the same thing. Nobody wants to fail. We all want to succeed But success comes after. The failures Success comes after we’ve tried something. And it didn’t work. But we learned from that experience. And what not to do in order. To reach our target audience more effectively with a better pitch, a better angle. A different approach. A better product, a better service. Surely if we ‘do it the right way’ we’re more likely to succeed But what is the right way? What is ‘the right way’? How would you define ‘doing it right’? My rate might not be your right. It might be right for me and wrong for you. It might be right for you and wrong for me. It’s all subjective. There’s a low budget ‘right’ way and a big budget ‘right’ way. Both are totally different. I’ve found that. Most new entrepreneurs have the smaller budget approach at first until They are able to build their business. And along with that, build their bank account. But even while we’re still on that smaller budget even while we Still have that smaller bank account. We can get caught up in the mindset that others have that are on larger budgets in order to ‘do it right’ Now don’t forget. There’s A never ending supply of online tools for your toolbelt to help you on your path to success. Some are free, some are low cost and some are quite expensive the marketing tools seem to be the more pricier ones. Here are a few of the more popular ones and the kind of money you’ll shell out · Kajabi is a very popular online tool that will help you sell your products through funnels and landing pages, you can have a website developed, throw in email marketing…but it’s going to cost you between $150-$200/a month · Hubspot is another very popular source for not only launching but building your business with a wide range of online tools at your disposal, but that can cost you anywhere between $450 and $800/month · Clickfunnels is another very popular small business marketing site that offers sales funnels for your products. And this one is the cheaper option, if you really want to call it that. Clickfunnels will run you between $130-$160/month These tools are great if you have the structure, volume and staff in place to support it. You will need a team of marketing specialists to work these tools properly there’s a mountain of work to do to use these tools. But if you’re paying for them but need time to put the foundation in place, you’re paying for something you can’t even use for quite some time and time is not something you’ll have the privilege of wasting. Once you sign up for these services, the clock is ticking. Every month you will be charged. No doubt about that
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