196: Should B2B Startup Marketing Be Proactive? w/ Aviv Canaani
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Description
Aviv Canaani, the VP of Marketing at DataRails joins the podcast. He explains why marketing is more than simply generating leads, proactive ways to engage with our target audience, what it looks like to entertain our buyers and much more.
Aviv's LinkedIn: https://www.linkedin.com/in/avivcanaani/
DataRail's Website: http://www.datarails.com
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