166: Three Things Every Marketing Team Should Be Doing w/ Kyle Lacy
Listen now
Description
Kyle Lacy, the SVP of Marketing at Seismic joins the podcast. He walks us through what he believes are the three main responsibilities of a marketing team:  1. Crafting the best story possible for the company and the market 2. Building a culture (and movement) that scales 3. Creating new revenue and pipeline Tune in as Kyle dives into each responsibility in detail and lays out the foundation needed for every marketing team. Kyle's LinkedIn: https://www.linkedin.com/in/kylelacy/ Seismic Website: https://seismic.com/
More Episodes
Mark Bliss, the SVP of Marketing at DNS Filter joins the podcast. He breaks down his successes with managing and hiring 100% remote teams, the difference between remote and remote first companies, how to activate your talent, the lessons he's learned and much more. Mark's LinkedIn:...
Published 08/21/22
Laura Kendall, the VP of Marketing at MadKudu joins the podcast. She discusses why marketers don't need to measure everything, what data B2B companies need to lean into, when you should follow your gut as a marketer and much more. Laura's LinkedIn:...
Published 08/19/22