Jonathan Pogact, the VP of Marketing at Seamless.ai joins the podcast. He talks about how they grew their podcast to get hundreds of downloads a day, what it means to be aligned with leadership, how to measure the impact of your brand-building activities and much more. Jonathan's LinkedIn: https://www.linkedin.com/in/jonathanpogact/ Seamless.ai Website: https://www.seamless.ai/

DJ Haskins, the Head of Marketing EngageWare joins the podcast.  He shares the three areas you need to refocus after you go through a merger:  - Market your new brand and category - Market your positioning  - Market your product Tune in as DJ breaks down each area of marketing you should focus on first on today's episode of B2B Made Simple. DJ's LinkedIn: https://www.linkedin.com/in/djhaskins/  EngageWare Website: http://www.engageware.com/

Jeff Reekers, the CMO at Aircall joins the podcast. He discusses why B2B SaaS companies need to invest more in brand, why it's dangerous for marketers to get stuck in the 'pre-sale' portion of the buyer journey, what their 'Voice of the Customer Report' is and much more.  Jeff's LinkedIn: https://www.linkedin.com/in/jeffreekers/  Aircall Website: http://aircall.io/

Dustin Tysick, the VP of Marketing at Govenda joins the podcast. He dives into how the recently streamlined their demo process, how they segment their leads, what they're currently experimenting with and much more. Dustin's LinkedIn: https://www.linkedin.com/in/dustintysick/ Govenda Website: https://govenda.com/

Russ Somers, the CMO at Lytho joins the podcast. He shares why it's critical for your creative and demand gen team to be aligned, how to have a healthy blend of math and creative in marketing, what marketing functions should be responsible for moving the needle in your company and much more. Russ' LinkedIn: https://www.linkedin.com/in/russsomers/ Lytho Website: http://www.lytho.com/

Mike Toner the CMO at Threedium joins the podcast. He dives into the four keys to building a strong community, why patience is your best friend with this strategy, the reason marketing shouldn't constantly be trying to "sell" and much more. Mike's LinkedIn: https://www.linkedin.com/in/toner/ Threedium Website: http://www.threedium.co.uk

Today Sam Moss joins Sarah Smith on the B2B Growth Hacks podcast to discuss web developing and designing with a customer-centric approach. As part of their Resiliency series, Sam talks about website resiliency and how to make sure your brand’s website can withstand the test of time. In this podcast, Sam covers: Building a website that’s resilient and relevant Solving the problems your customer has Keeping calls to action clear and concise Unpacking current design trends Doing your...

Logan Mallory, the VP of Marketing at Motivosity joins the podcast. He shares with us a recent live event him and his team attended where they executed a crazy successful booth for their company. With the creative juices flowing, they were able to pull off one of the most energetic and engaging booths at the event. Tune in as Logan shares their exact process from start to finish and hopefully sparks an idea for your marketing team going into 2022. Logan's...

On this podcast, Sam Moss joins Dave Karr on the B2B Enablement podcast to talk about some fundamental ways you can enhance and optimize your B2B website strategy. Sam dove into what KPIs you should be tracking, the value of a customized landing page, how to drive more traffic to your site and more.

Edita Vatenaite, the VP of Marketing at Synthace joins the podcast. She explains why certain marketing tactics aren't dead, but how we execute them are (or should be dead). From email marketing to MQLs, Edita dives into what B2B marketers should be doing different to drive pipeline and revenue for their organization. Edita's LinkedIn: https://www.linkedin.com/in/editavatenaite/ Synthace Website: http://www.synthace.com

In this episode, Sam Moss talks with Dan Sanchez on the B2B Growth podcast about the difference between brand, branding, and what it takes to see success. Sam takes the position that branding includes creating the logo, website, colors, and swag. Dan takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader. Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.

Jamie Bell, the VP at Workshop joins the podcast. She shares why it's important for B2B companies to prioritize internal marketing, what brands she sees executing this well, how to get everyone in your organization excited about what the marketing function is doing and much more. Jamie's LinkedIn: https://www.linkedin.com/in/jamieclarebell/ Workshop Website: http://www.useworkshop.com

Today on the podcast, Sam Moss does another consulting session with a company in Europe. They cover everything from creating demand on LinkedIn, content creation, thought leadership, starting a podcast and much more. Website: www.1clickagency.com Connect with Sam: https://www.linkedin.com/in/sam1ca/

Vivek Nanda, the VP at Heretto joins the podcast. He talks about why more B2B companies need to have a media-first approach to marketing and the three pillars of their roaring content strategy. Be sure to tune in to learn how you can apply their learnings to your organization today. Vivek's LinkedIn: https://www.linkedin.com/in/viveknanda1/ Heretto Website: https://heretto.com/

Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to building an audience on LinkedIn, what types of content you should be posting there, how to generate engagement, what it will do for your overall brand and much more. www.1clickagency.com

Maria Juan, the VP of Marketing at Peerfit joins the podcast. Maria takes a deep dive into how the marketing team at Peerfit approaches email marketing, she shares what is and isn't working for them, and tells us how they build a genuine relationship with their audience. Maria's LinkedIn: https://www.linkedin.com/in/linkwithmaria/ Peerfit Website: https://peerfit.com/

Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to B2C brands he's inspired by for B2B marketing, the importance of personal brands vs. corporate brands, how to generate high-quality inbound leads without gating content, website messaging strategy and much more. www.1clickagency.com

Nicole Gates, the Director of Marketing at Mongoose joins the podcast. She shares her marketing wisdom on how to better execute events, how to get your attendees to actually love the what you put together, why these should never be used as a lead gen activity and much more. Nicole's LinkedIn: https://www.linkedin.com/in/nicolepgates/ Mongoose Website: https://www.mongooseresearch.com/

On this episode, Sam Moss joins Jesus McDonald on the 'Mastering B2B Marketing' podcast to discuss his exact LinkedIn organic and podcast strategy for 1Click Agency. Those two strategies combined have generated $500k+ in pipeline and revenue over the past 12 months and Sam shares how you can do the exact same thing with your marketing team.

Johan Abadie, the SVP of Marketing at Mediafly joins the podcast. He explains why companies shouldn't focus only on creating demand, but also shares why they should be capturing existing demand. Johan takes a deep dive on how he and his team measure intent signals, coach their buyers through the buying process, how they engage with prospects and much more. Johan's LinkedIn: https://www.linkedin.com/in/johanabadie/ Mediafly Website: https://www.mediafly.com/

Today on B2B Made Simple, we recorded an AMA using the questions you've asked us on LinkedIn. Listen in to hear Sam’s answers in regards to blogs, LinkedIn strategy, holistic marketers, brand vs. demand and much more. www.1clickagency.com

Adam Runner, the Director of Marketing at mySidewalk joins the podcast. He shares the new way they're approaching how they talk about their company on their website and what it's done to boost inbound demo requests. Adam discusses how to clearly and simply articulate your message, what it takes to nail the story, how to talk about your products on your website and much more. Adam's LinkedIn: https://www.linkedin.com/in/damrunner/ mySidewalk Website: http://mysidewalk.com/

On this episode, Sam Moss joins Janvi Gandhi on the 'UnboundB2B' podcast to discuss what it takes to have a good video strategy, how to execute it on LinkedIn, how to leverage your podcast to get the most content you can out of it and much more.

Ben Virdee-Chapman, the VP of Marketing & Product at Obviyo joins the podcast. We talk about why the sales function shouldn't be the only ones who are revenue driven, how to have a revenue mindset as a marketer, how to communicate this to the c-suite and much more.

Kyle Lacy, the SVP of Marketing at Seismic joins the podcast. He walks us through what he believes are the three main responsibilities of a marketing team:  1. Crafting the best story possible for the company and the market 2. Building a culture (and movement) that scales 3. Creating new revenue and pipeline Tune in as Kyle dives into each responsibility in detail and lays out the foundation needed for every marketing team. Kyle's LinkedIn:...