Should I spend more time networking or posting on social media? Why does social media feel like a full-time job? This week, Jessica's talking to Valerie Mailman of Blue Ridge in A Box, a subscription (or one-off!) box featuring a curated collection of gifts from the High Country, to talk about how to figure out if you should spend your time on boots-to-the-ground marketing or social media marketing. Spoiler alert: Your ideal client might just determine that for you!   Valerie Mailman is the founder and owner of Blue Ridge in a Box. Valerie began Blue Ridge in a Box in December of 2020 after seeing the destruction that the pandemic caused on small businesses and organizations—especially those in her community. She wanted to find a way to help support these small businesses, but also desperately needed an income for herself and her children. From these ashes, Blue Ridge in a Box was born. Although this adventure has just begun, it has been incredibly fulfilling for Valerie. She has a lot of ideas for the future of Blue Ridge in a Box and hopes to grow it into something amazing! Follow Blue Ridge in A Box on Instagram: https://www.instagram.com/blueridgeinabox/ Order a box for yourself or send a gift! https://blueridgeinabox.com/   Local to the High Country of NC? Apply to be a guest! https://smalltownbigbiz.com   Try ClickUp for free today to level up your project management! https://heyjessica.com/tryclickup   Want to hear more from Jessica? Check out the Hey Jessica Podcast! https://heyjessica.com/podcast   Follow us on Instagram! @smalltownbigbiz @jessicastansberry