It can feel really strange telling the world about the product or service that you offer, can't it? But the harsh truth is that if you don't promote what you do or sell, then no one will know it exists. Even at the moment, when it's no secret that times are hard, it's STILL important to tell people what you do. Why? Because if you don't tell them, they won't know, and then when that person needs that thing, they won't even think of you. Business is tough right now, but without self promotion, you're in a downward spiral that doesn't lead anywhere good. In this episode, I share ways to make it feel less yucky and weird, how to reframe the situation, and why it really matters that you do this....