Tim Williams is the Founder of Ignition Consulting Group, a firm dedicated to assisting agencies and professional service firms in optimizing their value propositions. As a globally recognized expert in business strategy and pricing methodologies, Tim is an international speaker and presenter for business organizations worldwide. He is also the author of Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success and Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out. In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Tim Williams, the Founder of Ignition Consulting Group, to talk about pricing and positioning strategies for professional service firms. They discuss the inefficiencies of the billable hour pricing model, tips for leveraging AI to serve clients, and the benefits of business specialization.