Patty Durand, CEO of the Smart Energy Consumer Collaborative in a return visit to the program, this time spoke about her organization’s in-depth research on “beneficial electrification” – a phrase meant to encompass the massive shift in society toward electricity as the main energy for industry, homes, and transportation, and making sure the electricity used is generated with the least carbon emissions possible, preferably no carbon at all. This carbon-free energy goal is being set by nations, states, industry leaders among major corporations, and the SECC looked at multiple reports and interviewed a dozen industry experts to see where this process is, where its going and how the consumer fits into this electric industry mass evolution.