Jeremy Utley and Perry Klebahn are the authors of, Ideaflow: The Only Business Metric That Matters, which is available on October 25th. Jeremy is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is the co-host of the d.school’s widely popular program “Stanford’s Masters of Creativity.” Perry is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO of Patagonia and as CEO of Timbuk2. Learn more at ideaflow.design. Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast Sponsors: Blinkist - Go to Blinkist.com/SMART to start your 7-day free trial and get 25% off of a Blinkist Premium membership. MasterClass - Go to masterclass.com/SMART for 15% off an annual membership! ButcherBox - Sign up today at butcherbox.com/SMART and use code SMART to get one 10-14 lb Turkey FREE in your first box. Learn more about your ad choices. Visit megaphone.fm/adchoices