Colin Coggins and Garrett Brown are adjunct professors of entrepreneurship at USC’s Marshall School of Business where they teach the popular class they created, “Sales Mindset for Entrepreneurs.” They are also authors, speakers, longtime sales professionals, and best friends who met while working at enterprise software startup Bitium, which they helped lead to an acquisition by Google. Garret and Colin's book, The Unsold Mindset: Redefining What It Means to Sell, is available now! Find more about Garret and Colin at colinandgarrett.com. Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast. Sponsors: Huel – Get a free t-shirt and shaker with your first order by going to huel.com/smart. Wonolo – Head over to wonolo.com/smart and learn how Wonolo makes finding hard workers easy. Learn more about your ad choices. Visit megaphone.fm/adchoices