How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way. Learn more about Aliza at alizalicht.com. Aliza's book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception, is available now! Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast Sponsors: Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/spp. Learn more about your ad choices. Visit megaphone.fm/adchoices