Advocating for artificial intelligence to be built and deployed ethically is no longer just a compliance issue but more of a business imperative. In this episode of Smart Talks with IBM, Malcolm Gladwell takes on this topic with Dr. Laurie Santos, host of The Happiness Lab, and Phaedra Boinodiris, Trust in AI Practice Leader within IBM Consulting. Phaedra’s team at IBM is creatively tackling the global need to build trustworthy AI by approaching the challenge holistically, implementing design thinking to address problems before they arise.  This is a paid advertisement from IBM. See omnystudio.com/listener for privacy information.