193: Planning your media spend and the next big social media

SMC: School Marketing and Communications

193: Planning your media spend and the next big social media platform?

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Description

This episode, Charlie and Rita get stuck into all things media by starting with a review of the Global Ad Spend trends for 2021-22. They then discuss the important role that mobile can play in enhancing out of home advertising before discussing what could perhaps be the next big social media platform for schools – Nextdoor. Got more questions? Ask them via [email protected] or imageseven.typeform.com/to/VQIz0PXK Episode links: The Marcom Society Global Ad Spend 2021-2022: Where budgets are going Why mobile is key to unlocking the value of out of home advertising What is Nextdoor? How to use the social network for neighborhoods

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