Charlie and Rita begin this episode with a review of the Oscars of Advertising, the Super Bowl LVI advertisements. They choose their favourites and unpack what school marketers can learn from the multi-million dollar spots. In the Deep Dive, the pair discuss marketing guru Seth Godin’s 'Purple Cow' theory and its role in an attention deficit society. Finally, in the Question of the Month, they answer the question of the moment: ‘Should you use TikTok for school marketing in 2022?’   Got more questions? Ask them via [email protected] or imageseven.typeform.com/to/VQIz0PXK   Episode links: The Marcom Society The 10 Best Super Bowl Ads of 2022 Purple cows and the attention deficit: how brands can turn heads Should You Use TikTok for School Marketing in 2022?