With special guest Alfie Dennen from Moblog the team discuss the new Moblog platform, Three's hoodie-hating store, Christmas in July, the iPhone (heard of it?) app store, O2's continuing epic-fail to provide Dan a service, an update on everyone's favourite toy - the personal mobile network - and a special follow-up feature on James's brand evangelism post this week with some tips for Carphone Warehouse (no carphones, not a warehouse). As ever it's all wrapped up with the regular 'things of the week'. 49 minutes that just keep giving.