In the competitive world of social media, even major brands struggle to connect with their audience. Elfried Samba, who Cat enthusiastically proclaims as the 'king of social,' helped Gymshark grow its following from 1.5 million to 20 million in just seven years. Now, as founder for his own...

The race to see who will make it to number one in the UK Christmas charts has always been a hotly contested battle. But by 2009, Simon Cowell’s X Factor winners were the dominant force, with four consecutive wins under their belt. Enter Jon Morter, a social media hellraiser who was out to cause...

When it comes to going viral on social media, the introduction of TikTok changed the landscape for how creators produce content, and how we consume it en masse. Nowhere is this more clear than with Garron Noone, an Irish star who went from starting 2023 with a few thousand subscribers on the...