In the Business of Change features stories of changemakers who use the power of business to address society’s most pressing problems. Note: Between now and the end of the year, we’re counting down the top twelve popular podcast interviews of 2018. It is a people’s choice award, determined by the number of downloads. This interview originally aired on May 24, 2018. Elisa Birnbaum is the publisher and editor-in-chief of SEE Change Magazine, a digital publication of social entrepreneurship and social change. You may recall her interview from June 2017. Elisa has a new book out, In the Business of Change: How Social Entrepreneurs are Disrupting Business as Usual. The book highlights how social entrepreneurs are using business savvy to create change in their communities. Elisa tells stories from a wide range of sectors, including employment, food, art, education, and social justice. Each chapter focuses on lessons learned and measurable impact. The book provides practical tips for starting and scaling a social enterprise. Social Entrepreneur Quotes by Elisa Birnbaum: “It’s part storytelling and part lessons for those who want to start their own social enterprise.” @ElisaBirnbaum @SEEChangemag “It’s for the average person who wants inspiring storytelling.” @ElisaBirnbaum @SEEChangemag “Look at all of this amazing work being done.” @ElisaBirnbaum @SEEChangemag “I wanted to provide a broad spectrum of people doing things in different sectors.” @ElisaBirnbaum @SEEChangemag “The book has actually been on my mind for a long time.” @ElisaBirnbaum @SEEChangemag “It’s good to tell stories in different medium.” @ElisaBirnbaum @SEEChangemag “You want to get these stories out there in as many ways as you can.” @ElisaBirnbaum @SEEChangemag “This was a lot more strategic.” @ElisaBirnbaum @SEEChangemag “There were a couple of chapters that ended up changing.” @ElisaBirnbaum @SEEChangemag “You have to be flexible.” @ElisaBirnbaum @SEEChangemag “Social entrepreneurs are taking a bigger role in systems change.” @ElisaBirnbaum @SEEChangemag “I didn’t start writing until I had a contract.” @ElisaBirnbaum @SEEChangemag “I had a book on my mind for many years.” @ElisaBirnbaum @SEEChangemag “People don’t get to see the grit, the passion, and the work that goes into it.” @ElisaBirnbaum @SEEChangemag “These stories, I find so inspiring.” @ElisaBirnbaum @SEEChangemag “I enjoyed the process more than I imagined I would.” @ElisaBirnbaum @SEEChangemag Social Entrepreneurship Resources: Book: In the Business of Change: How Social Entrepreneurs are Disrupting Business as Usual: https://amzn.to/2ILp2OA Elisa Birnbaum’s previous interview on Social Entrepreneur: https://tonyloyd.com/storytelling-platform-social-entrepreneurs-elisa-birnbaum-see-change-magazine SEE Change Magazine: http://www.seechangemagazine.com SEE Change Magazine on Facebook: https://www.facebook.com/seechangemagazine SEE Change Magazine on Twitter: https://twitter.com/seechangemag SEE Change Magazine on Instagram: https://www.instagram.com/seechangemag In the Business of Change podcast: https://itunes.apple.com/ca/podcast/in-the-business-of-change/id1214748429 Book: Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs: https://tonyloyd.com/book