Impact at Scale had an engaging conversation with Charlie McGill, the CEO of ElectraLith, a company specializing in sustainable lithium extraction. ElectraLith's membrane technology offers a cleaner and more cost-efficient method of lithium extraction, reducing the environmental footprint. This is vitally important as the demand for lithium is expected to grow significantly in the coming years, driven by the transition to electric vehicles and renewable energy storage. We discuss the challenges of current lithium extraction methods and the need for more environmentally friendly solutions. Charlie explains the unique membrane technology developed by ElectraLith and its potential to revolutionize the lithium extraction process. They also explore the growing demand for lithium and its applications in batteries. The conversation delves into the process of productizing academic ideas and the importance of embracing failure and experimentation in startup culture. ElectraLith's groundbreaking work has earned them a spot in the prestigious 2024 APAC Cleantech 25 List. They are set to participate in the CleanTech Forum Asia, a significant event in Singapore scheduled for the 7th and 8th of May 2024. Some of the Topics Charlie Covered Membrane Technology and Lithium Extraction Importance of Sustainable Lithium Extraction Challenges of Productizing Academic Ideas Embracing Failure and Experimentation Other Titles We Considered Just because you have a solution does not mean there is a problem Teaching academics that it's okay to fail. If we don't push hard enough, we won't know when we've pushed too far.