As one of the most prestigious advertising magazines in the world, it’s easy to fall into the trap of thinking Adweek’s writers only care for a specific type of ad. But just as creativity has moved on from eye-wateringly expensive masterpieces and ten-minute short films, so too has Adweek’s definition of what makes a memorable campaign. In this episode, we’re joined by Adweek’s creative and innovation editor, David Griner, who reveals he and other industry insiders would rather see great ideas executed swiftly and in a way that’s culturally-relevant than flawless ideas that come late. That’s welcome news for anyone working in social, where speed and reactivity often trump indulgent artistry. So is it possible to penetrate Adweek’s pages with a well-timed tweet or TikTok trend? From creative effectiveness to award show politics, tune in to hear what the top writers in advertising are looking for from brands today.