Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022.  Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds. Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR.  The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement. “We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric.  That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.”  In this episode, Mike Toner talks about Search and Social Digital Marketing Buying and selling NFTs CryptoCurrency Blockchain technology  Building a community and incentivizing the community through rewards Bored Apes Adidas and Nike NFT collaborations Farfetch platform solutions: Virtual Try-on campaign Alt Space VR Immersive shopping experiences Tips on Discord: getting started User experience on Web 3 “There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.”  As mentioned in this interview Build the 3D internet now Burberry x Farfetch x Threedium